Writing favours for people like you – who create quality content – is easy. It can be boosted by one author (today), Charles Dickens.
Read on … it’s not too high-brow!
Let me explain before you click me. I am on your side.
Since the 1960s – about when the Beatles were stumbling out, towards their world fame, I have used quotes from literature (and journalism) to boost my business and non-fiction writing. Looking around in what, for me, is newish territory, after ten + years away from it – the internet world I mean – I find that I was wrong to think that the idea of remix was widespread. It’s re-mix after all! (Lessig uses it a lot.) Take an idea, a piece of prose for example. and put it in a new context.
With a very slight twist. it can spur you to come out with a new way of saying even the mundane. This is ‘remix’, as US information and content law expert, Lawrence Lessig, has been saying for years: Remix and Thinking Sideways lie at the bedrock of creativity.
Google seems not to have heard of such a thing. And that is a headache, when people like the web
GURUS ram the importance of key words down one’s throat.
I have welcomed Charles Dickens to help me out – to demonstrate how books and plays, ads and designs … cartoons, comics … anything called arts can generate the fresh ideas for effective copy – the kind that you must produce day in day out, for effective business communication.
So … A Christmas Carol by Charles Dickens. Remember it?
Perhaps you skimmed over that man Dickens at school in your rush to get to something more contemporary.
This mini-refresher could boost your everyday work in communicating your ideas. Rinse your taste buds and taste anew what you had forgotten in the grind of the year’s toil! Take a fresh look and inject some of the Christmas Carol spirit into your work.
Replace the stale taste with toothsome new recipes for the words that demand market attention. See Christmas through the wide eyes of a child as Matisse put it.
An idea older than Dickens can boost your copy
- This is the approach to communication brings art into the business realm or business into the arts realm.
- It’s easy enough and absolutely free. It’s just what Mr. Scrooge would have cheered about before Charles D. had finished his Chapter 5.